Amnesty International's 50th anniversary was not a cause for celebration. Why? Because oppression is still rife in the world. This awareness campaign is designed to keep shining a light on the ongoing plight of refugees and political prisoners for the next 50 years.
Shine a Light App
The app uses your phone to mobilize support, bring together advocates and boost awareness in a very organic and grass roots way.
On launch the user is asked to "Find a match" to light their unlit Amnesty candle. Like dating apps, the "matching algorithms" find your match.
A match with a lit candle has been found.
The user simply 'bumps' their phone to get a light. This is a very empowering and organic way to pass the beacon and the message from phone to phone.