Ubisoft. Ghost Recon, Future Soldier. Online real time prelaunch event. 'Call to Arms' campaign. Pitch work.

In an age when Modern Warfare is making every first person shooter developer wave a white flag, Ubisoft's latest installment in the successful GR series has to have the firepower to change the tide in this market.

GR has in the past been praised for its authentic gameplay. With this event, gamers will experience the extreme training and physically know what it's like to be a Ghost. The Ghosts are the elite of the elite. Who wouldn't turn down the chance to be a Ghost?

The idea is to put potential recruits through an authentic real time experience that will push them to their limits and push the boundaries of gaming fantasy and reality. Once the new recruit steps through Fort Bragg's 'gates', the online boot camp, kiss the next 60 hours goodbye as it belongs to the Ghosts as you enter the most intense, challenging and enriching online experience.

Recruits will be expected to be 'on duty' for 60 hours to perform tasks that will challenge their responsiveness, versatility, lethality and their survivability under pressure. By ulitizing smart phones, social media channels and an online Fort Bragg, recruits will be pushed to their limits anytime, anyplace, anywhere.

The outstanding recruit who stays the course and has the best score, will be treated to a once in a lifetime bus mans holiday for any GR fan.

Phase 1: Blur the lines between fantasy and reality. Break a story that the Ghosts are, for the first time ever in their history, doing a recruitment drive. This will be 'leaked' on fake news channel sites with content driven through Twitter, Stumbleupon and other social media channels. Online interviews with officers, press kits and other collateral would be made available to gaming bloggers for their blogs. Further video reports and news stories would keep the 'story' live.

On the fake news sites, you would see an online recruitment banner campaign adding further credibility to the story. The banners would click through to an enrolment form where you're asked to provide an email address to start the selection process and to see if you have to right stuff to be a Ghost.

Phase 2: D Day dawns for the new recruits. Around the world at the exact same time, new recruits will use their personal access codes to enter Fort Bragg for the first time. Security is still tight as they have to firstly enable their webcam, 'scan' their thumb and eye and only then, once their identity has been verified, are they free to enter Fort Bragg. Mess this up and you won't go any further.

60 hours to prove you've got what it takes to be a Ghost. This is it, the point of no return. You have a big decision to make. The 'live' drill sergeant briefs you on what to expect and what not to expect. Basically once you click the countdown timer, you are the Ghosts property for the next 60 hours. They will get you out of bed to perform mental challenges. They will have you running around the streets doing a GPS exercise with your smart phone. They will throw you into the thrill and stress of real combat zone role play situations. You will be pushed to the limits of online endurance as you won't know when the Ghosts will contact you, where they'll contact you or even how. The training is designed to be as arduous and true to real Special Ops training without having to carry 70lbs of kit.

Weapons training. This is every new recruits wet dream as you get to test out all the new kit. Weapons can be tried out on virtual rifle ranges and flight and driving simulators let you practice with the drones, attack helicopters and ground attack vehicles.

Real time combat simulated role play. Unlike a video game where you can pause or walk away at any time to make a cup of tea, this is real time and does not finish until it's resolved one way or the other. This is designed to test your leadership skills under the extreme stresses of combat. You will have to make real time decisions that have unscripted outcomes.

With real time consequences. Again, unlike video games where you can 'power up' or restore your energy levels, getting hit during combat is a real hit. These are evaluated by the medic, the consequences on your body measured and your performance hindered according to your injuries.

The Barracks. Camraderie on the battlefield is essential and teamwork a prerequiste. Although you face the challenges alone, the barracks is an online venue for you to hang out, vent, or console kindred spirits. All the social media tools are at your disposal for you to share with your friends this hugely enriching experience. You will remember these 60 hours for the rest of your life.