Integrated campaign. Gold ETF launch.
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Direct mail. Gold mailer to promote the launch of the gold ETF.
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Liquid gold in the form of fine Spanish olive oil, called AU, the periodic name for gold.
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The complete mailer.
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Insert in a product list mailer.
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Email.
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A mailer to showcase iShares global footprint in the sector markets.
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The map folds out into a wall chart illustrating where and what sectors iShares offer.
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The follow up mailer contained whitepapers and reports to help navigate iShares sectors.
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Using Format