The fast food industry might be fast with their food but embracing technology? They haven't been as quick. This design pitch was an exploration into what a QSR of the future could be.
The QSR in the near future.
The new interactive menu board becomes a dynamic focal point for Live Más.
Constantly refreshed screens come alive with music videos, social content and dynamic menu animations.
Using voice activation you can simply say what you want or if you can't see it, swipe through the options with gesture control.
Maybe something spicy?
Cheesy?
Melty?
Or just good value for money.
Screens are refreshed in real-time to enhance customer engagement. Local competitions between branches boosts customer loyalty and pride in their neighborhood.
Loyal customers are rewarded with a Tacoversary gift.
You can even gift a taco to a friend.
Using gesture control you drag your order onto the virtual tray on the countertop tablets.
Your order is ready to check-out.
Not sure what to order? Live for the moment, choose Live Más and leave the choice to the Randometer.
The choice is taken out of your hands and into your friends.
The Randometer chooses that you should eat like your friend Mario.
Specific times of day require specific menus.
Rise and shine with a Taco Bell breakfast.
And when an event is on or there's adverse conditions the menu screens add spontaneity to the QSR. Adding value to the customer experience and to the franchisee's bottom line.
Check-in on the counter tablet. The system remembers who you are and what you like.
Including all your favorites.
And with every purchase you earn Live Más points.
Which can be redeemed in-store, online or towards your chance to get exclusive VIP drops.