The fast food industry might be fast with their food but embracing technology? They haven't been as quick. This design pitch was an exploration into what a QSR of the future could be.
Pitch video of the QSR in the near future.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,3700,632,900,632/0-0-0/e7e462d0-d113-4b57-b04d-8e7e2fc19006/1/1/Menuboard_Wall_Comp.png?fjkss=exp=2037583891~hmac=e0b5f1aab7c0e4fda57001922bc09a6bfca750d1f2f790055f6087433e86df5c)
An interactive menu board becomes a dynamic focal point for Live Más.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/48a74809-a7cd-43ab-a26f-c6cd61e9eb5b/1/1/Digital_Menu_Board_Screen+1_16JAN24.png?fjkss=exp=2037583891~hmac=30bdce5339c130a5ceb91bc4a40076a5ed99b428525c5f730e035e8510082dd9)
Constantly refreshed screens come alive with music videos, content and dynamic menu animations.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/2e53379d-63a0-4af6-a338-a6653dc5668a/1/1/Digital_Menu_Board_Screen+2_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/9290ca13-35cb-457a-9c89-e8a30ed0b79c/1/1/Digital_Menu_Board_Screen+3_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/99df898d-392f-4522-8c9c-6355576df8b0/1/1/Digital_Menu_Board_Screen+4_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/59c7c5b8-5313-48d4-83a8-b9efeeeb1b53/1/1/Digital_Menu_Board_Screen_Taco+1_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Using voice control you can simply say what you want and with gesture control swipe through the options.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/a55c684b-ee48-4aa4-b9ac-a523dc01da39/1/1/Digital_Menu_Board_Screen_Spicy_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Or what you fancy. Something spicy?
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/a23c6020-5681-4588-912e-3eb6e6b2b2a0/1/1/Digital_Menu_Board_Screen_Cheesy_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Cheesy?
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/16bbb700-968c-4771-9cfd-000e345f44a7/1/1/Digital_Menu_Board_Screen_Melty_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Melty?
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/7af72dd0-7a5b-4354-824b-1f6daee477da/1/1/Digital_Menu_Board_Screen+6_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Or just good value for money.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/2ba5a169-65f7-4070-8f4a-592c5ff379af/1/1/Digital_Menu_Board_Screen+7_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Screens are refreshed in real-time to enhance customer engagement. Local competitions between branches boosts customer loyalty and pride in their neighborhood.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/0f94a3ac-cc44-4663-a3a6-101e4b29d14b/1/1/Digital_Menu_Board_Screen_Tacoversary_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Loyal customers are rewarded with a Tacoversary gift.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/d9dd5d68-34da-496e-bf8b-b3ff014e190e/1/1/Digital_Menu_Board_Screen+5_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
You can even gift a taco to a friend.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/9288e83d-8953-4132-ab86-6e97d9aa385b/1/1/Digital_Menu_Board_Screen_Taco+2_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Using gesture control you drag your order onto the virtual tray of the countertop tablets.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1280,720,900,720/0-0-0/009915a8-d472-4f67-ae93-b6a605277cbe/1/1/Digital_Menu_Board_iPad_Screen4.png?fjkss=exp=2037583892~hmac=6efbeb09d8e9c4f19df5cd764128660c968ad51ad8f155aa57e8780c69458fb7)
Your order is ready to check-out.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/5efd79b3-9d04-4c31-9c21-197c44c1e873/1/1/Digital_Menu_Board_Screen_Mas+1_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Not sure what to order? Live for the moment, choose Live Más and leave the choice to the Randomeater.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/6522fe52-943c-4839-b882-4735806505f6/1/1/Digital_Menu_Board_Screen_Mas+2_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
The choice is taken out of your hands and into your friends.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/1ee86d15-7366-46a7-9d00-3c4d28963f9d/1/1/Digital_Menu_Board_Screen_Mas+3_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
The Randomeater chooses that you should eat like your friend Mario.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/71c0adc2-8305-4711-9d1c-251aac0fea3a/1/1/Digital_Menu_Board_Screen_Breakfast+1_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Specific times of day require specific menus.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/c556140a-715d-47ac-9d1c-b2824baf4ab2/1/1/Digital_Menu_Board_Screen_Breakfast+2_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/8ef67291-39bc-437e-8bdc-74b6eb0b87cc/1/1/Digital_Menu_Board_Screen_Breakfast+3_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/39b36b65-98f4-4500-87c4-8605649ccaf3/1/1/Digital_Menu_Board_Screen_Breakfast+4_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/5d4de18d-306d-4d47-8485-9ae4751b7467/1/1/Digital_Menu_Board_Screen_Weather+1_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
Digital menu screens bring spontaneity to the QSR. Adding value to the customer experience and to the bottom line.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1500,907,900,907/0-0-0/53d683fa-9426-4ce0-8f75-1162444f74b3/1/1/Digital_Menu_Board_Screen_Weather+2_16JAN24.png?fjkss=exp=2037583892~hmac=89f608766a3c313e92452798da41db4cfbb7ebda137e0942b3ca8dc79ce865f0)
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1280,720,900,720/0-0-0/ec1ea33f-b4fc-4a27-a788-050b7e614152/1/1/Digital_Menu_Board_iPad_Screen1.png?fjkss=exp=2037583892~hmac=6efbeb09d8e9c4f19df5cd764128660c968ad51ad8f155aa57e8780c69458fb7)
Check-in on the counter tablet and the system remembers who you are and what you like.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1280,720,900,720/0-0-0/a821a30e-e5fa-45e8-b131-accfe18b663b/1/1/Digital_Menu_Board_iPad_Screen9.png?fjkss=exp=2037583892~hmac=6efbeb09d8e9c4f19df5cd764128660c968ad51ad8f155aa57e8780c69458fb7)
Make ordering easy and go for an old favorite.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1280,720,900,720/0-0-0/daaf417e-87e4-4a1b-8b95-d053736d71b2/1/1/Digital_Menu_Board_iPad_Screen2.png?fjkss=exp=2037583892~hmac=6efbeb09d8e9c4f19df5cd764128660c968ad51ad8f155aa57e8780c69458fb7)
And with every purchase you earn Live Más points.
![](https://format.creatorcdn.com/4d49d1e7-f866-4a37-9c27-7dff87c028e5/0/0/0/0,0,1280,720,900,720/0-0-0/fdf95b63-4362-4a32-8833-ffee21609545/1/1/Digital_Menu_Board_iPad_Screen3.png?fjkss=exp=2037583892~hmac=6efbeb09d8e9c4f19df5cd764128660c968ad51ad8f155aa57e8780c69458fb7)
Which can be redeemed in-store, online or earn you a chance to get exclusive drops.