The fast food industry might be fast with their food but embracing technology? They haven't been as quick. This design pitch was an exploration into what a QSR of the future could be.
Pitch video of the QSR in the near future.
An interactive menu board becomes a dynamic focal point for Live Más.
Constantly refreshed screens come alive with music videos, content and dynamic menu animations.
Using voice control you can simply say what you want and with gesture control swipe through the options.
Or what you fancy. Something spicy?
Cheesy?
Melty?
Or just good value for money.
Screens are refreshed in real-time to enhance customer engagement. Local competitions between branches boosts customer loyalty and pride in their neighborhood.
Loyal customers are rewarded with a Tacoversary gift.
You can even gift a taco to a friend.
Using gesture control you drag your order onto the virtual tray of the countertop tablets.
Your order is ready to check-out.
Not sure what to order? Live for the moment, choose Live Más and leave the choice to the Randomeater.
The choice is taken out of your hands and into your friends.
The Randomeater chooses that you should eat like your friend Mario.
Specific times of day require specific menus.
Digital menu screens bring spontaneity to the QSR. Adding value to the customer experience and to the bottom line.
Check-in on the counter tablet and the system remembers who you are and what you like.
Make ordering easy and go for an old favorite.
And with every purchase you earn Live Más points.
Which can be redeemed in-store, online or earn you a chance to get exclusive drops.