AutoTrader
Every holiday season, Auto Trader promotes safe driving at a time of year notorious for drink driving. These ads were placed alongside the normal classified ads within the magazine catching the readers off-guard. These ads were placed alongside the normal classified ads within the magazine catching the readers off-guard.
TruckTrader
For once truck drivers were treated like normal consumers. This poster ran in truck stops along the length and breadth of the UK's motorways. The result? A significant uptick in sales.
Key 103. Manchester's No.1 radio network.
The station made "Feel the Noise" their mantra. It influenced how they showed up, on air, online, on advertising and on stage at their annual free open air concert.
Base London. Mens fashion brand.
Unlike other fashion brands that takes themselves soooo seriously our models are the plastic collectible type. Unlike other fashion brands that takes themselves soooo seriously our models are the plastic collectible type who use their unique attributes to get up to all sorts of behaviour.
Sony PSP
Sony launched their new PSP with a huge outdoor media campaign that was on every street the length and breadth of the UK. In the days before everyone having a smart phone the PSP's expanded offering beyond just gaming meant from right here you could do what you wanted, wherever and whenever you wanted.
UCLAN University
Playing off their no-nonsense northern roots, UCLAN's core message was single-minded—like the more famous legacy universities UCLAN offers a world renowned Masters program.
